Create Scheduling Notes
Scheduling Details
Each platform has its own rules and specifications on what kind of content can be uploaded and create may have restrictions on what can be turned into content, familiarize yourself with these to always be sure you're putting out content.
Notes on each platform
Learn below what kind of media may be uploaded to each platform through create.
| What Will Publish in Create | Any Post type (multi-image, single image, video, etc.) | Single image and video only (60s time limit) - MUST be a jpeg - no PNG will be allowed | Any Post type (multi-image up to 4, single image, video, etc.) | Single image and video only |
| Posts with multiple images | Yes, stacked | No | Yes, 4 image stacked | No |
| Posts with Documents (PDF) | No | No | No | No |
| Posts with No Media | Will publish | Will not publish | Will publish | Will publish |
| Posts with Links | Links without media will not populate link preview image when published through Create | Links in copy are not clickable | Links without media will populate preview image | Links without media will not populate preview image (go back to Native to edit and save to see preview image) |
| How Links Display in Copy | Links will not shorten | Cannot use links in copy | Links will automatically shorten | Links will automatically shorten |
| Tagging Users/Pages in post copy | Page/User tags can be added manually on native (after post goes live) | User tags will populate with correct @ mention in copy | User tags will populate with correct @ mention in copy | Page/User tags can be added manually on native (after post goes live) |
| Tagging Users/Pages in Media | No | No | No | No |
| File Size Limit | 10 GB | 1,200 MB | 15 MB | 200 MB |
| Video length Limit | None | 1 minute | 140 seconds | None |
| Video File Accepted | mov | mp4 | mov | mov |
| Accepted File Type for Scheduling | JPG, PNG, Gif, mov | JPG, mp4 | JPG, PNG, Gif, mov | JPG, PNG, Gif, mov |
Media Size Restrictions
| Photo Post | JPEG, BMP, PNG, GIF (will be a single frame), or TIFF image(s) under 4MB | JPEG image under 8MB, aspect ratio between 4:5 (min) and 1.91:1 (max), and width between 320px and 1440px. | Tweet: each media file must be under 5 MB | Post: Each media file must be under 35 MB |
| Video Post | Video under 10GB | MOV or MP4 video under 100MB, aspect ratio between 4:5 (min) and 16:9 (max), width under 1920px, framerate between 23 and 60fps, duration between 3 and 60 seconds, video codec h264 or hevc, max video bitrate of 5Mbps, audio codec AAC (mono or stereo audio both accepted), max audio bitrate of 128kbps, and max audio sample rate of 48khz. | Tweet with Video: single video file, must be under 15MB | Video Post: single video file, must be under 200 MB |
| Carousel / Multi-image | JPEG, BMP, PNG, GIF (will be a single frame), or TIFF image(s) under 4MB | Same as single image post | Same as single image post | Same as single image post |
| Vertical Video (i.e. Reels etc) | N/A | MOV or MP4 video under 100MB, aspect ratio between 0.01:1 and 10:1 (must be 9:16 to be eligible to appear in Reels tab), width under 1920px, framerate between 23 and 60fps, duration between 3 secs and 15 mins (must be 5 - 90 secs to be eligible to appear in Reels tab), video codec H264 or HEVC, max video bitrate of 5Mbps, audio codec AAC (mono or stereo audio both accepted), max audio bitrate of 128kbps, and max audio sample rate of 48khz. | N/A | N/A |
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