Understanding Analyze: Accounts Page

Introduction to Analyze's Accounts Page

The Accounts Page Overview

The Accounts Page is a key feature of our analytics platform, providing account-level insights for your authenticated social media channels. The page is divided into two main sections: the Accounts Overview Chart, which gives you a snapshot of key performance metrics, and the Audience Growth Chart, which tracks the growth of your audience over time. Together, these tools help you monitor and analyze the performance of your social media presence with ease.

The Accounts Overview Chart   

The Account Overview Chart provides a comprehensive snapshot of key performance metrics for your connected social media accounts, including Facebook pages, Instagram profiles, and LinkedIn Business pages (with more platforms coming soon).

This chart displays important data such as the number of posts/stories published, impressions, reach, likes/reactions, comments/replies, and shares over the past 28 days. Each column is labeled with tooltips to clearly explain how the metrics are calculated, ensuring easy interpretation. You can also sort the data in ascending or descending order to better analyze trends and performance across your accounts. Note that due to platform restrictions, only the past 28 days of data are available in this chart.

The Audience Growth Chart   

The Audience Growth Chart tracks the growth of your followers across all connected Facebook Pages, Instagram Accounts, and LinkedIn Pages. It visually displays the followers gained and lost, with users able to hover over any data point to view detailed daily counts.

The chart can be customized to show either growth (with red and green bars) or total follower count, and includes an optional "Net Change" overlay line for a clear view of your overall audience movement. The chart is highly customizable with a filter panel on the right, allowing you to adjust the date range, select specific channels, and focus on particular pages or profiles. This provides a flexible way to monitor and analyze your audience growth trends.

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