Overview of Analyze's Metrics and Insights
Overview of Metrics and How They're Reported
Accounts Page
The metrics within the Accounts Overview chart dynamically update based on what accounts, channels, and content are applicable.
Metric Name | Description | Calculations and Limitations(if applicable) |
Posts | Total posts published for your accounts. | |
Posts and Stories | Total posts and stories published for your accounts. | |
Impressions | Total number of times your content was seen. | Impressions of Instagram Reels are not included. |
Reach | Total number of unique accounts your content reached. | |
Likes | Total number of likes on your posts/content. | |
Reactions | Total number of reactions on your posts. | |
| Likes and Reactions | Total number of likes on your posts, and reactions on your [platform]'s posts. | |
Comments | Total number of comments on your content. | |
Comments and Replies | Total number of comments on your content, and replies to your Instagram stories. | |
Shares | Total number of times your content was shared. |
Content Page
The metrics within the Content Page dynamically update based on what accounts, channels, and content are applicable.
| Metric Name | Description | Calculations and Limitations(if applicable) |
| Reach | Total number of unique accounts your content reached. | |
| Interactions | Total number of interactions with your content. OR Total number of interactions (likes, saves, comments, and shares) on your content. | |
| Likes | Total number of likes on your posts/content. | |
| Reactions | Total number of reactions on your posts. | |
| Likes and Reactions | Total number of likes on your posts, and reactions on your [platform]'s posts. | |
| Comments / Comments and Replies | Total number of comments on your content. OR Total number of comments on your posts and reels. OR Total number of comments on your posts, and replies to your Instagram stories. OR Total number of comments on your posts and reels, and replies to your Instagram stories. | Description changes depending on selected platforms. |
| Shares | Total number of times your content was shared. |
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